Mairéad Callanan is a freelance based in Cork, Ireland.

I specialise in illustration-led branding - creating bold, human visual identities that spark joy and help brands stand out.

I blend illustration, expressive typography, and clear graphic design to build brand systems that feel warm, confident, and full of personality. My approach is thoughtful and collaborative, focused on creating work that not only looks good, but feels right and works across real-world applications.

If you’re looking for branding, packaging or visuals that invite people in rather than blend into the background, get in touch!