PawsPort

Charming pet travel brand identity for PawsPort. Featuring logo design, illustrations, retro colour palette, and branding for travelling pet owners.

PawsPort is a playful brand concept designed for pet owners who love to travel. Equal parts pet travel guide and lifestyle brand, PawsPort offers expert tips, curated pet-friendly destinations, and stylish travel gear for globetrotting dogs, cats, and their humans. The brand identity is warm, approachable, and full of charm - featuring custom illustrations and a retro-inspired colour palette that appeals to modern pet lovers with a sense of adventure.

The PawsPort primary logo captures the spirit of pet travel with a playful, retro-inspired design that’s both bold and approachable.

A flexible secondary logo variation keeps the PawsPort identity cohesive across pet travel gear, packaging, and social content.

This self-initiated design project explores how strategic branding and visual storytelling can transform a niche idea into a lifestyle brand that connects with a passionate community. With a tone that’s confident, curious, and light-hearted -PawsPort is where Air Miles meet belly rubs.

Social Media Design - Mock Up of Instagram Feed

Instagram Post Designs with Secondary Logo for Display Picture

Custom brand patterns designed for PawsPort add personality and charm - perfect for travel accessories, packaging, and digital backgrounds.

This PawsPort tote bag utilises the custom pattern while blending style and function for pet owners on the move.

Custom stamp illustrations created for PawsPort highlight travel themes and pet-loving charm.

Billboard design showcases the brand’s adventurous identity and raises awareness of the brand.