A cheerful brand concept designed for adventurous pet owners. Paws Port is part guide, part lifestyle brand - offering practical tips, curated locations, and travel gear for jet-setting pets and their humans. The visual identity leans into charm and warmth, with playful illustrations and a friendly, retro-inspired color palette.
This was a self-initiated project, created to explore how thoughtful branding can turn a niche idea into a fully-fledged lifestyle product.
Primary Logo
Secondary Logo
The tone is confident but never serious - think Air Miles meets belly rubs.
Social Media Design
Applying templated design to social media to build recognition and trust
Real pets, real travel plans, and a real reason to make it all feel a bit special.
Using the primary logo mark as a pattern
Extending pattern to physical products that are relevant to the brand
Series of stickers that can be used digitally or printed
Billboard mockup to conceptualise outdoor marketing